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Partner engagement is critical for future success in the Internet of Things.
Given the complex nature of the Internet of Things business and
technology value chain, ecosystem engagement will be critical to the
ability of many businesses to take full advantage of the new growth
opportunities offered by, and prevent the disruption possible from, the
increasingly pervasive and converging technologies around
internet-of-things. The ecosystem, that is, a network of strategic
alliances, partners, vendors, evangelists, integrated providers, and
specialist business consultants that revolve around a company’s
technologies and offerings can make or break sustainable growth in a
variety of ways.
Complete the Value Chain.
Internet of Things use cases require differing sensors, gateways,
communications, platforms, big data, analytics, visualization, mobile,
social, commerce, and security from technology vendors large and small.
Complete Your Place in The Ecosystem.
Internet of Things solutions are delivered in the larger context of a large industry ecosystem of differing players, solutions and technologies. Without a sustainable position for your company within this ecosystem cemented through key alliances and reference customers you will not likely emerge with any value from the Internet of Things tornado.
Accelerate Revenue and Profitability.
Alliances create growth through access to new market opportunities
and yield incremental sales. Well structured and properly managed
alliances and business development relationships deliver go-to-market
efficiency and effectiveness, bottom line improvement, shorter sales
cycles and competitive barriers.
Accelerate Access and Reach.
Partnerships give access to companies with whom you would not
normally be able to do business. Building alliance strategies with
global partners gives you the reach necessary to support new customers
worldwide.
Accelerate Market Positioning.
A company's credibility and market positioning improves through
close association with brands that have trust and respect in the market.
Developing marketing alliances with market leaders expands a company's
access to low-cost high-quality sales leads.
Accelerate a Successful Exit.
Companies that see acquisition as their path to liquidity can use
strategic partnerships. Deep alliance relationships often become mergers
and acquisitions. Building business development strategies sets the
stage for a successful exit in the future.
Next article in this series: Changing nature of Internet of Things end-to-end partnerships.
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Accredent specializes in the Business of The Internet of Things(tm).
Formed in 2009 out a four year strategy, M&A, and business development engagement with
companies that pioneered many of today's Internet-of-Things
connected technologies, business models and use cases. Contact Us
Accredent has been successful partnering with business leaders of
corporations and emerging ventures to develop and transform their
businesses, accelerate revenue, growth and enterprise value through
the Internet of Things. accredent.com
