Thursday, February 20, 2020

Accredent: The Modern Customer Journey Experience is Connected and Data-driven

How can Internet of Things (IoT) and Analytics creating compelling digital customer experiences and customer journeys while increasing business agility?


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With 86% of customers willing to pay more for a great customer experience, and 89% to switch brands due a poor one. Connected Data-driven Customer Journey Experiences offer a pathway to superior business performance.


Internet of Things and data analytics are fundamentally redefining customer intimacy and brand affinity, changing how we compete for customer attention, and even how we operate our businesses.


Accredent's IoT Connected Data-driven Customer Journeys(tm) frameworks are proven approaches to strategy, monetization, innovation and transformation for powerful connected data-driven offerings that can increase market share, customer satisfaction and profitability.


Internet of Things (IoT) and Data Analytics is radically changing the nature of consumer experiences and brand marketing. Turning physical venues (retail, hotels, offices, stadiums, malls, casinos, concerts, events, hospitality, cities) into real-time engaging customer experiences. Turning products from simply physical "things" into platforms for delivering services to deliver customer experiences. For consumer goods - online experiences, retail space experiences, and post-purchase product usage experiences combine to create a two-way dialogue pre-purchase, post-purchase and back again across the entire customer journey in a way that was never before possible. Data can be collected to understand patterns of behaviors and wants and needs, and used to deliver contextual and detailed real world customer experience to those wandering the space or using the product, or rather the services delivered by the product platform.


No alt text provided for this imageAccredent "IoT Connected Customer Journeys" at Innovation Conference in 2015.

Physical Space Customer Experience


Disney Magic wristbands, Taylor Swift 1989 tour wristbands, and other early pioneering efforts proved that brilliant new physical space customer experiences can be created, and the pain points within existing experiences be removed by Internet of Things. This capability has expanded with the advent of proximity beacons and digital displays which enable hyper-local, -contextual, - personalized experiences in physical spaces not dissimilar from that offered by the best e-commerce sites and internet 2.0. Building understanding of behaviors and wants and needs, and delivering contextually detailed physical world experiences to match them.
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Beacon, RF sensors and digital displays' ability to generate new business from passersby and loyalty scheme incentives, to turn physical spaces into subtle and overt two way conversations, to eliminate pain points and process bottlenecks, and to deliver richer customer experiences and associated brand value have driven rapid adoption.


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Product Customer Experience

While the brand experience within physical spaces is becoming more like web and e-commerce spaces, products and services themselves are also changing to be more like smart phones and apps. Products are becoming smart service platforms offering hyper-local, -contextual, -personalized services, and delivering deep insights into behaviors and preferences, and wants and needs, to learn contextual insights and deliver new interactions for better services, compelling customer experiences, frictionless customer journeys, interoperability with other product/service experiences and increase spend and loyalty.
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Integrated On-line, App, Physical Space, Product CX

New modern connected digital experience and customer journeys form as on-line, app, physical space, and product customer experiences merge seamlessly into one experience - pre-sale, post-sales, and re-sale - across the entire brand journey. Each touch-point capturing data for customer insight and each delivering better customer experiences based on that insight. All the while introducing new levels of business agility. This is the where all business is migrating in one form or another.
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The new internet-of-things based connected customer journeys of interlinking on-line, app, physical and product touch-point insights and customer experiences is a complex one. Difficult to get right, but important to do. Done right, the process of creating the new modern customer journey is a never ending one that always is capturing insightful data, and using that data to learn and create continuously improving customer experiences and business processes. Done wrong, the process of creating new modern customer journeys can place physical venue and product innovation into painful Sisyphus-like proof-of-concept (PoC) design and revision - a 2017 Cisco study shows about 60-70% of IoT and data projects end their lives in this kind of "PoC Hell" - and ultimately end up in the same junk pile of history that one finds Google Glass. Get it right, your company and your future depends on it.



In 2018, 67% of organizations plan Internet of Things (IoT) initiatives. Just 1.5% of executives have a clear vision of what IoT will do for them.


A well executed approach to customer-focused IoT connected data-driven business build upon an effective framework has proven to separate those who win the IoT game and move past Proof-of-concept (PoC) from those who lose it or get stuck in PoC Hell.

Connecting better customers experiences, customer journeys and more agile operations to the business.

For ten years Accredent has been a thought leader in connected data-driven business distilling ”What the Best Companies Do To Create Successful Internet of Things Data-driven Products and Services?" into business innovation, monetization and transformation.

Accredent enables companies and organizations to quickly transform customer journeys to digitally IoT connected data-driven ones that deliver the compelling customer experience and business agility required of modern business.

Learn more about how we can help you create digital experience, frictionless customer journeys with compelling customer experiences, and deliver transformational insight and new levels of business agility to your organization.

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A long-term thought leader in data-driven connected customer experience - coining the term "Modern Customer Journey" more than seven years ago.

At 11 years old, Accredent is one of most established IoT Connected Data-driven Business and CX specialists in the industry. Formed in 2009 out a four year of engagements with companies that pioneered many of today's Internet-of-Things connected and data analytics technologies, business cases and use cases. Contact Us 

Accredent has been successful partnering with business leaders of corporations, operations and product teams, and emerging ventures to build digital business, transform their businesses, accelerate revenue, growth and enterprise value through the Internet of Things and data analytics. accredent.com

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(c) Accredent, LLC - All rights reserved

Monday, December 23, 2019

Happy Holidays from Accredent

Many thanks to our clients, partners, associates and fans whose business and help made 2019 – our 10th year in business – a success! Best wishes for the Holidays and for a successful New Year! http://accredent.com



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Connecting IoT & AI to Business and Customers


At ten years old, Accredent is one of the longest serving Internet of Things, Data Analytics, Digital Experience, Industry 4.0 specialists in the industry. Nasdaq and private company boards, leaders and teams have turned to Accredent to achieve business success with their digital initiatives, new ventures, and digital growth strategies.

Accredent has been successful partnering with business leaders of corporations, operations and product teams, and emerging ventures to develop and transform their businesses, accelerate revenue, growth and enterprise value through the Internet of Things and data analytics. 

accredent.com

Tuesday, February 26, 2019

Today's AI Technology Landscape



Accredent LLC
3800 American Blvd West, Suite 1500
Minneapolis, MN 55431 USA
+1 (612) 460-0102
info@accredent.com

______________________________________________________________________ 

Accredent specializes in the Business of The Internet of Things and data analytics. At nine years old, Accredent is one of most established IoT specialists in the industry. Formed in 2009 out four years of engagements with companies that pioneered many of today's Internet-of-Things connected and Analytics data-driven technologies, business cases and use cases. Contact Us 

Accredent has been successful partnering with business leaders of corporations, operations and product teams, and emerging ventures to develop and transform their businesses, accelerate revenue, growth and enterprise value through the Internet of Things and data analytics. accredent.com

Tuesday, June 12, 2018

How Are Connected Infrastructure and Data Analytics Making Cities Smarter and Water Cleaner?


Internet of Things and advanced data analytics are fundamentally redefining the nature of infrastructure and municipalities.  Smart data-driven solutions and smart partnerships are, in turn, changing the nature of infrastructure.
Accredent LLC, a leading nine year-old specialist in connected data-driven strategy, innovation, monetization, and transformation through Internet of Things (IoT) and advanced data analytics. 

Accredent Principal, Jen Nowlin, joined other water industry luminaries as a speaker at The Water Leaders Summit in Milwaukee June 27-28th.  

Ms Nowlin's Emerging Innovations panel discussed  how IoT connected water and data analytics are bringing insights to the data-deprived world of water. How smart data-driven solutions and smart partnerships are changing the nature of the infrastructure business and making cities and infrastructure smarter and water cleaner.

Accredent enables  leading organizations and communities to successfully utilize IoT connected and data-driven solutions, customer journeys and digital transformation to successfully create new value in their communities, and their operations.



Emerging Technology Panel Discussion at 2018 Water Leader Summit

For more information about The Water Leaders Summit and The Milwaukee Water Council visit https://thewatercouncil.com/events/water-summit/ or follow the conference discussion on Twitter at .


(c)2018 Accredent, LLC 

About Jennifer Nowlin
A Principal at Accredent. Over the past 20 years, Ms Nowlin has worked across the entire IoT and data value chain and use cases with hundreds of companies. Ms Nowlin served as an executive in Verizon where she was a key contributor to the formation of their IoT services business. A sought after speaker at IoT and Analytics events, Jennifer has fbeen a featured speaker at the Water Technology Summit, and Smart Water Roundtable. She has a BS in Electrical Engineering from UW Madison and an MBA from University of Minnesota.
About Accredent
Founded in 2009, We are one of the longest-serving most experienced Internet of Things (IoT) connected data-driven business specialists in the industry. Since 2009, Accredent have only specialized in building new business, improving operations, and changing cities and infrastructure through IoT and Data Analytics. 
For more information, visit accredent.com


Accredent LLC
3800 American Blvd West, Suite 1500
Minneapolis, MN 55431 USA
+1 (612) 460-0102
info@accredent.com

______________________________________________________________________ 

Accredent specializes in the Business of The Internet of Things and data analytics. At nine years old, Accredent is one of most established IoT specialists in the industry. Formed in 2009 out four years of engagements with companies that pioneered many of today's Internet-of-Things connected and Analytics data-driven technologies, business cases and use cases. Contact Us 

Accredent has been successful partnering with business leaders of corporations, operations and product teams, and emerging ventures to develop and transform their businesses, accelerate revenue, growth and enterprise value through the Internet of Things and data analytics. accredent.com

Edge Connected Data-driven Smart Solutions and Smart Partnership Creating Smarter Cities And Cleaner Water




MN Department of Employment and Economic Development's Smart Water Technology Roundtable held at Uponor Headquarters on May 10th featured Accredent's Jen Nowlin who demonstrated to water industry and government leaders how IoT edge connected data-driven smart solutions are connecting to smart partnerships to change the nature of business in most infrastructure industries, and becoming the basis for Smarter Cities and Cleaner Water.




Accredent LLC
3800 American Blvd West, Suite 1500
Minneapolis, MN 55431 USA
+1 (612) 460-0102
info@accredent.com
accredent.com 


______________________________________________________________________ 

Accredent specializes in the Business of The Internet of Things and data analytics. At nine years old, Accredent is one of most established IoT specialists in the industry. Formed in 2009 out four years of engagements with companies that pioneered many of today's Internet-of-Things connected and Analytics data-driven technologies, business cases and use cases. Contact Us 

Accredent has been successful partnering with business leaders of corporations, operations and product teams, and emerging ventures to develop and transform their businesses, accelerate revenue, growth and enterprise value through the Internet of Things and data analytics. accredent.com


Monday, May 14, 2018

Best Internet of Things Cartoon Ever



The Internet of Things Data-driven Marketing Customer Experience





Learn the reality of IoT CX at: https://lnkd.in/eTvxEEa

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A long-term thought leader in connected data-driven customer experience - coining the term "Modern Customer Journey" more than five years ago. 

At nine years old, Accredent is one of most established IoT Connected Data-driven Business specialists in the industry. Formed in 2009 out a four year of engagements with companies that pioneered many of today's Internet-of-Things connected and data analytics technologies, business cases and use cases. Contact Us 


Accredent has been successful partnering with business leaders of corporations, operations and product teams, and emerging ventures to build digital business, transform their businesses, accelerate revenue, growth and enterprise value through the Internet of Things and data analytics. accredent.com

Friday, May 4, 2018

The Business of Internet of Things

Internet of Things in 2018 is beginning to change Health, Energy, even the Economy in significant ways. Making a smarter world, smarter homes, smarter cities, and smarter farms.






Accredent LLC
3800 American Blvd West, Suite 1500
Minneapolis, MN 55431 USA
+1 (612) 460-0102
info@accredent.com
accredent.com 


______________________________________________________________________ 

Accredent specializes in the Business of The Internet of Things and data analytics. At nine years old, Accredent is one of most established IoT specialists in the industry. Formed in 2009 out four years of engagements with companies that pioneered many of today's Internet-of-Things connected and Analytics data-driven technologies, business cases and use cases. Contact Us 

Accredent has been successful partnering with business leaders of corporations, operations and product teams, and emerging ventures to develop and transform their businesses, accelerate revenue, growth and enterprise value through the Internet of Things and data analytics. accredent.com

Wednesday, March 28, 2018

How do the best companies create business success with their Internet of Things & Data Analytics initiatives?

IoT veteran and industry luminary, Jennifer Nowlin, will share her deep insights and experience at the IoT Fuse 2018 conference in Minneapolis at the beginning of May. A Principal at Accredent - one of the longest serving IoT and Analytics business specialists in the Industry. Ms Nowlin served as an executive in Verizon where she was  a key contributor to the  formation of their IoT services business. A sought after speaker at IoT and Analytics events, Jennifer has for several years been a featured speaker on "Connected Data-driven Business" at the Society of Concurrent Product Development's National Conference. Over the past 20 years, Ms Nowlin has worked across the complete IoT value chain over a wide range of use cases with hundreds of companies, she has successfully brought new to world IoT solutions to market, led business transformations, and engaged markets effectively leveraging integrated partnerships with large corporations and emerging companies. Jennifer has a BS in Electrical Engineering from University of Wisconsin Madison and an MBA from the Carlson School of Management at the University of Minnesota.



Accredent LLC
3800 American Blvd West, Suite 1500
Minneapolis, MN 55431 USA
+1 (612) 460-0102
info@accredent.com
accredent.com 



((c) 2018 - Copyright Accredent, LLC - All rights reserved

______________________________________________________________________ 

Accredent specializes in the Business of The Internet of Things and data analytics. At nine years old, Accredent is one of most established IoT specialists in the industry. Formed in 2009 out four years of engagements with companies that pioneered many of today's Internet-of-Things connected and Analytics data-driven technologies, business cases and use cases. Contact Us 

Accredent has been successful partnering with business leaders of corporations, operations and product teams, and emerging ventures to develop and transform their businesses, accelerate revenue, growth and enterprise value through the Internet of Things and data analytics. accredent.com

Thursday, January 25, 2018

The Challenge to Make Artificial Intelligence and IoT Business Strategy Real


In 2018, 67% of organizations plan Internet of Things (IoT) and Artificial Intelligence (machine and deep learning) driven business strategy and initiatives. Just 1.5% of executives have a clear vision of what IoT and AI will do for them.



























Accredent provides a proven process for successfully engaging executives to develop and execute powerful business initiatives around Internet of Things (IoT) and Artificial Intelligence technologies.



Accredent LLC
3800 American Blvd West, Suite 1500
Minneapolis, MN 55431 USA
+1 (612) 460-0102
info@accredent.com
accredent.com 



((c) 2018 - Copyright Accredent, LLC - All rights reserved

______________________________________________________________________ 

Accredent specializes in the Business of The Internet of Things and data analytics. At nine years old, Accredent is one of most established IoT specialists in the industry. Formed in 2009 out four years of engagements with companies that pioneered many of today's Internet-of-Things connected and Analytics data-driven technologies, business cases and use cases. Contact Us 

Accredent has been successful partnering with business leaders of corporations, operations and product teams, and emerging ventures to develop and transform their businesses, accelerate revenue, growth and enterprise value through the Internet of Things and data analytics. accredent.com

Wednesday, January 24, 2018

Internet of Things - Sustainability Game Changer


Research by the World Economic Forum finds that an overwhelming 84% of Internet of Things (IoT) projects could make this world a better place by addressing at least one of the 17 Sustainable Development Goals of the UN (SDGs).

Accredent has been a thought leader in the application of internet of things to sustainability. We are very please to see what a difference it is making in the world. 

Successful leaders have learned the same organizational principles that apply elsewhere apply to sustainability - the need to embed sustainable principles and practices in the core of their strategy, operations and culture. Internet of Things and Data Analytics has been a game changer in that process.

Let us know if we can help you to bring your organization's sustainability program to a new level of success and impact.



Accredent LLC
3800 American Blvd West, Suite 1500
Minneapolis, MN 55431 USA
+1 (612) 460-0102
info@accredent.com

((c) 2018 - Copyright Accredent, LLC - All rights reserved

______________________________________________________________________ 

Accredent specializes in the Business of The Internet of Things and data analytics. At nine years old, Accredent is one of most established IoT specialists in the industry. Formed in 2009 out four years of engagements with companies that pioneered many of today's Internet-of-Things connected and Analytics data-driven technologies, business cases and use cases. Contact Us 

Accredent has been successful partnering with business leaders of corporations, operations and product teams, and emerging ventures to develop and transform their businesses, accelerate revenue, growth and enterprise value through the Internet of Things and data analytics. accredent.com