Accredent: The Modern Customer Journey Experience is Connected and Data-driven

How can IoT and AI create compelling customer experiences and customer journeys while increasing business agility and enterprise value?

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With 86% of customers willing to pay more for a great customer experience, and 89% to switch brands due a poor one. Connected Data-driven Customer Journey Experiences offer a pathway to superior business performance.

Internet of Things (IoT) and Artificial Intelligence (AI) are fundamentally redefining customer intimacy and brand affinity, changing how we compete for customer attention, and even how we operate our businesses.

Accredent's IoT Connected AI Data-driven Customer Journeys(tm) framework is a proven approach to innovate, monetize, and transform connected data-driven experiences to increase market share, customer satisfaction and profitability.

IoT and AI is radically changing the nature of consumer experiences and brand marketing. Turning physical venues (retail, hotels, offices, stadiums, malls, casinos, concerts, events, hospitality, cities) into real-time engaging customer experiences. Turning products from simply physical "things" into platforms for delivering services to deliver customer experiences. For consumer goods - online experiences, retail space experiences, and post-purchase product usage experiences combine to create a two-way dialogue pre-purchase, post-purchase and back again across the entire customer journey in a way that was never before possible. Data can be collected to understand patterns of behaviors and wants and needs, and used to deliver contextual and detailed real world customer experience to those wandering the space or using the product, or rather the services delivered by the product platform.

Accredent "IoT AI Connected Customer Journeys" at Innovation Conference in 2015.

Physical Space Customer Experience

Disney Magic wristbands, Taylor Swift 1989 tour wristbands, and other early pioneering efforts proved that brilliant new physical space customer experiences can be created, and the pain points within existing experiences be removed by Internet of Things. This capability has expanded with the advent of proximity beacons and digital displays which enable hyper-local, -contextual, - personalized experiences in physical spaces not dissimilar from that offered by the best e-commerce sites and internet 2.0. Building understanding of behaviors and wants and needs, and delivering contextually detailed physical world experiences to match them.

Beacon, RF sensors and digital displays' ability to generate new business from passersby and loyalty scheme incentives, to turn physical spaces into subtle and overt two way conversations, to eliminate pain points and process bottlenecks, and to deliver richer customer experiences and associated brand value have driven rapid adoption.

Product Customer Experience

While the brand experience within physical spaces is becoming more like web and e-commerce spaces, products and services themselves are also changing to be more like smart phones and apps. Products are becoming smart service platforms offering hyper-local, -contextual, -personalized services, and delivering deep insights into behaviors and preferences, and wants and needs, to learn contextual insights and deliver new interactions for better services, compelling customer experiences, frictionless customer journeys, interoperability with other product/service experiences and increase spend and loyalty.

Integrated On-line, App, Physical Space, Product CX

New modern connected digital experience and customer journeys form as on-line, app, physical space, and product customer experiences merge seamlessly into one experience - pre-sale, post-sales, and re-sale - across the entire brand journey. Each touch-point capturing data for customer insight and each delivering better customer experiences based on that insight. All the while introducing new levels of business agility. This is the where all business is migrating in one form or another.

IoT connected AI-driven customer journeys of interlinking on-line, app, physical and product touch-point insights and customer experiences is a complex one. Difficult to get right, but important to do. Done right, the process of creating the new modern customer journey is a never ending one that always is capturing insightful data, and using that data to learn and create continuously improving customer experiences and business processes. Done wrong, the process of creating new modern customer journeys can place physical venue and product innovation into painful Sisyphus-like proof-of-concept (PoC) design and revision - a 2017 Cisco study shows about 60-70% of IoT and data projects end their lives in this kind of "PoC Hell" - and ultimately end up in the same junk pile of history that one finds Google Glass. Get it right, your company and your future depends on it.

In 2018, 67% of organizations plan Internet of Things (IoT) initiatives. Just 1.5% of executives have a clear vision of what IoT will do for them.

A well executed approach to customer-focused IoT connected AI-driven business build upon an effective framework has proven to separate those who win the IoT game and move past Proof-of-concept (PoC) from those who lose it or get stuck in PoC Hell.

Connecting better IoT and AI customers experiences, customer journeys and more agile operations to the business.

For ten years Accredent has been a thought leader in IoT connected AI-driven business distilling ”What the Best Companies Do To Create Successful IoT connected AI-driven Products and Services?" into business innovation, monetization and transformation.

Accredent enables companies and organizations to quickly transform customer journeys to digitally IoT connected AI-driven ones that deliver the compelling customer experience and business agility required of modern business.

Learn more about how we can help you create digital experience, frictionless customer journeys with compelling customer experiences, and deliver transformational insight and new levels of business agility and value creation to your organization.

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A long-term thought leader in data-driven connected customer experience - coining the term "Modern Customer Journey" more than seven years ago.

At 11 years old, Accredent is one of most established IoT Connected Data-driven Business and CX specialists in the industry. Formed in 2009 out a four year of engagements with companies that pioneered many of today's Internet-of-Things connected and data analytics technologies, business cases and use cases. Contact Us 

Accredent has been successful partnering with business leaders of corporations, operations and product teams, and emerging ventures to build digital business, transform their businesses, accelerate revenue, growth and enterprise value through the Internet of Things and data analytics. accredent.com

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Learn More: Creating Business Value With Internet of Things and Analytics.

(c) Accredent, LLC - All rights reserved

What do the best companies do to create successful Internet of Things and Data-driven products and services - innovation, monetization, transformation, data lakes, prototypes?

Industry luminaries Kent Strand of Accredent, Ashis Bhattacharya of Winnebago and John Hogue of General Mills discuss the critical need for Internet of Things strategies and initiatives to focus more on customer and business value and less on technology at last year's IoTFuse Conference's keynote: IoT Strategy Roundtable.

Connecting Business Success to IoT and Data Initiatives

Research by Sweden's Tele2 (Nasdaq: TLTO) concluded that lack of a clear connection to the business and the customers is a far greater barrier to IoT success than any technology concerns.  Failure to successfully connect IoT and data analytics initiatives with the business can be devastatingly expensive in terms of lost opportunity, failed investment, and stalled momentum. 

In 2018, 67% of organizations plan Internet of Things (IoT) and Data initiatives. Just 1.5% of executives have a clear vision of what IoT and Data will do for them.

The telco, which serves about 15 million customers, found that 60% of respondents picked "lack of strategy" over considerations including finance, technology and "lack of competence" when asked what they believed was the chief barrier to IoT and data analytics success.

The feedback suggests many organizations do not have a clear understanding about what they are trying to achieve and is a source of the unusually lack of success in many IoT and their related data projects.

60% of IoT and data initiatives stall at the Proof of Concept (PoC) stage and only 26% of companies have had an IoT initiative that they considered a complete success.

Customer and business value are underdeveloped in many of IoT and Data offerings. A 2017 study conducted by Cisco shows that 60 percent of IoT initiatives stall at the Proof of Concept (PoC) stage and only 26 percent of companies have had an IoT initiative that they considered a complete success. Even worse: a third of all completed projects were not considered a success.

In the meantime, the best companies are successfully bringing to market smart connected data-driven offerings and operations are changing business models, the nature of customer value, and even the basis for competition. Businesses and industries are being disrupted and transformed at an accelerating pace.

What do the best companies do to create successful Internet of Things and Data-driven products and services?

Innovation?

Monetization?

Transformation? 

Prototypes? 

Cloud Platforms?

Data Lakes?

Connecting your IoT and Data initiatives to the business and the customers has proven a very good place to start.

Internet of Things and data analytics driven digital experiences are fundamentally transforming customer intimacy and brand affinity, changing how we compete for customer attention, and digital operations are changing how we operate our businesses.

At Accredent's session at Product Camp 2017, Accredent shared its best practices-based based framework for connecting IoT and Data Analytics initiatives to the Business and Customers. This was based upon the same acclaimed material delivered at the 2017 Society of Concurrent Product Development (SCPD) national conference.

Accredent's frameworks and approaches for connecting IoT and Data Analytics initiatives to the Business and Customers is a proven approach for developing, implementing and executing powerful connected data-driven initiatives through Internet of Things and Data Analytics to increase market share, customer satisfaction and profitability.

Learn how IoT and analytics, products, physical spaces, mobile, social, commerce, and operational interactions are converging to deliver compelling new customer experiences and laying the groundwork for a whole new more agile operational business reality.

See the technologies and platforms that make this happen and understand how businesses are utilizing connected customer journeys for their own offering and operational success, and company digital transformation.

Contact Accredent to learn more:

Accredent LLC
3800 American Blvd West, Suite 1500
Minneapolis, MN 55431 USA

+1 (612) 460-0102

info@accredent.com

accredent.com

((c) 2018 - Copyright Accredent, LLC - All rights reserved

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Accredent specializes in the Business of The Internet of Things and data analytics. At nine years old, Accredent is one of most established IoT specialists in the industry. Formed in 2009 out four years of engagements with companies that pioneered many of today's Internet-of-Things connected and Analytics data-driven technologies, business cases and use cases. Contact Us 

Accredent has been successful partnering with business leaders of corporations, operations and product teams, and emerging ventures to develop and transform their businesses, accelerate revenue, growth and enterprise value through the Internet of Things and data analytics. accredent.com

IoT Connected Customer Journeys Session at MinneBAR 2017

Accredent Principal Jen Nowlin shared how Internet of Things (IoT) is creating new business agility and compelling CX at Best Buy's HQ campus during this year's MinneBAR Conference.

Pioneers in the Internet of Things and advanced data analytics business value creation. For the past eight years Accredent's business transformation practice been connecting Internet of Things Connected Customer Journeys and CX for organizations.

Accredent enables organizations, system integrators, and marketing agencies to quickly transform customer journeys to digitally IoT connected data-driven ones that deliver the compelling CX and business agility required of modern business.

Contact Us to learn more about how we can create a frictionless customer journey with compelling CX, and deliver transformational insight and new levels of business agility to your organization or your client's organization.


Learn more about Connected Customer Journeys


(c)2018 Accredent, LLC
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Accredent specializes in the Business of The Internet of Things and data analytics. At nine years old, Accredent is one of most established IoT specialists in the industry. Formed in 2009 out four years of engagements with companies that pioneered many of today's Internet-of-Things connected and Analytics data-driven technologies, business cases and use cases. Contact Us 

Accredent has been successful partnering with business leaders of corporations, operations and product teams, and emerging ventures to develop and transform their businesses, accelerate revenue, growth and enterprise value through the Internet of Things and data analytics. accredent.com

 

Future Internet of Things (IoT) Connected Customer Journey... :)

 

Learn more how Internet of Things Connected Customer Journeys are changing business, marketing, and the meaning of brand. See: The Internet of Things (IoT) Connected Customer Journeys

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Accredent specializes in the Business of The Internet of Things and data analytics. At nine years old, Accredent is one of most established IoT specialists in the industry. Formed in 2009 out four years of engagements with companies that pioneered many of today's Internet-of-Things connected and Analytics data-driven technologies, business cases and use cases. Contact Us 

Accredent has been successful partnering with business leaders of corporations, operations and product teams, and emerging ventures to develop and transform their businesses, accelerate revenue, growth and enterprise value through the Internet of Things and data analytics. accredent.com

Internet of Things Connected Customer Journeys(tm)

 

How can Internet of Things (IoT) and Analytics increase business agility while creating compelling customer journeys and customer experiences?

Internet of Things and data analytics are fundamentally redefining customer intimacy and brand affinity, changing how we compete for customer attention, and even how we operate our businesses.

Internet of Things (IoT) is radically changing the nature of consumer experiences and brand marketing. Turning physical spaces (retail, offices, stadiums, malls, casinos, concerts, events) into real-time engaging customer experiences. Turning products from simply physical "things" into platforms for delivering services to deliver customer experiences. For consumer goods - online experiences, retail space experiences, and post-purchase product usage experiences combine to create a two-way dialogue pre-purchase, post-purchase and back again across the entire customer journey in a way that was never before possible. Data can be collected to understand patterns of behaviors and wants and needs, and used to deliver contextual and detailed real world customer experience to those wandering the space or using the product, or rather the services delivered by the product platform.

Accredent's "IoT  Connected Customer Journeys" at Innovation Jam 2016

Physical Customer Experience

Disney Magic wristbands, Taylor Swift 1989 tour wristbands, and other early pioneering efforts proved that brilliant new physical space customer experiences can be created, and the pain points within existing experiences be removed by Internet of Things. This capability has expanded with the advent of proximity beacons and IoT displays which enable hyper-local, -contextual, - personalized experiences in physical spaces not dissimilar from that offered by the best e-commerce sites and internet 2.0. Building understanding of behaviors and wants and needs, and delivering contextually detailed physical world experiences to match them.

Beacon, RF sensors and IoT displays' ability to generate new business from passersby and loyalty scheme incentives, to turn physical spaces into subtle and overt two way conversations, to eliminate pain points and process bottlenecks, and to deliver richer customer experiences and associated brand value have driven rapid adoption. These technologies are expected to influence more than $44 billion of purchases in 2016 alone. Not surprisingly, Forbes declared 2016, "The Year of the Beacon."

Product Customer Experience

While the brand experience within physical spaces is becoming more like web space, products and services themselves are also changing to be more like smart phones and apps. Products are becoming smart platforms offering hyper-local, -contextual, -personalized services, and delivering deep insights into behaviors and preferences, and wants and needs, to build customer profiles used to deliver new better services and increase spend and loyalty.

Integrated Virtual, Physical and Product Customer Experience

New modern connected customer journeys form as on-line, physical, and product customer experiences merge seamlessly into one experience - pre-sale, post-sales, and re-sale - across the entire brand journey. Each touch-point capturing data for customer insight and each delivering better customer experiences based on that insight. All while increasing business agility. This is the where all business is migrating in one form or another.. This is the where all business is migrating in one form or another.

The new internet-of-things based connected customer journeys of interlinking virtual, physical and product touch-point insights and customer experiences is a complex one. Difficult to get right, but important to do. Done right, the process of creating the new modern customer journey is a never ending one that always is capturing insightful data, and using that data to create continuously improving customer experiences and business processes. Done wrong, the process of creating new connected customer journeys can place retailers and product manufacturers into Sisyphus-like proof-of-concept design and revision, or can add a product to the same junk pile of history that one finds Google Glass. Get it right, your company and your future depends on it.

Accredent Connected Customer Journeys(tm)

For over eight years Accredent has been distilling ”What the Best Companies Do To Create Successful Internet of Things Data-driven Products and Services?" into innovation processes and transformational frameworks.

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Accredent's Connected Customer Journey(tm) approach is a proven framework for strategy, monetization, innovation and transformation of powerful connected data-driven offerings that can increase market share, customer satisfaction and profitability.

___________________________________________________________________

Utilizing its Connected Customer Journey(tm) framework and in-depth use cases Accredent helps companies develop, implement and execute powerful IoT Connected Data-driven strategy, monetization, innovation and business transformation.

Contact Accredent to learn more:

Accredent LLC
3800 American Blvd West, Suite 1500
Minneapolis, MN 55431 USA

+1 (612) 460-0102

info@accredent.com

accredent.com 

((c) 2018 - Copyright Accredent, LLC - All rights reserved

______________________________________________________________________ 

Accredent specializes in the Business of The Internet of Things and data analytics. At nine years old, Accredent is one of most established IoT specialists in the industry. Formed in 2009 out four years of engagements with companies that pioneered many of today's Internet-of-Things connected and Analytics data-driven technologies, business cases and use cases. Contact Us 

Accredent has been successful partnering with business leaders of corporations, operations and product teams, and emerging ventures to develop and transform their businesses, accelerate revenue, growth and enterprise value through the Internet of Things and data analytics. accredent.com