Friday, October 28, 2016

Manufacturers to Spend $267B in IoT Over 5 years

Investment in the Internet of Things by manufacturers will translate to billions in spending. BI Intelligence estimates that global manufacturers will invest $70 billion on IoT solutions in 2020. That's up from $29 billion in 2015.


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Accredent specializes in the Business of The Internet of Things(tm). Formed in 2009 out a four year strategy, M&A, and business development engagement with companies that pioneered many of today's Internet-of-Things connected technologies, business models and use cases. Contact Us

Accredent has been successful partnering with business leaders of corporations, operations and product teams, and emerging ventures to develop and transform their businesses, accelerate revenue, growth and enterprise value through the Internet of Things. accredent.com

Where Will Your Business Be in 2020?

(c) 2016 Copyright Accredent LLC

Gartner's recently released Top 10 Strategic Technology Trends for 2017 confirms what leading edge companies and emerging technology ventures have already known for several years now. "The world is becoming an intelligent, digitally enabled mesh of people, things and services. Technology will be embedded in everything in the digital business of the future, and ordinary people will experience a digitally-enabled world where the lines between what is real and what is digital blur. Rich digital services will be delivered to everything, and intelligence will be embedded in everything behind the scenes. Gartner calls this mesh of people, devices, content and services the intelligent digital mesh." This intelligent digital mesh IS the model behind what we have come to call The Internet of Things, and this model has crossed the chasm to begin to become the basis for where every business is now headed in one way or another.


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The Challenge Remains How to Create Business Value From It


Managers and employees need to recognize that Internet of Things is not simply a technology, but a new way of doing business. It means a 24x7 relationship with customers. It means employing analytics to understand and predict product performance. It means adding productivity, efficiency and quality to core business processes. Its means a new ability to create growth, enterprise value and competitive advantage through digital transformation of your business - and a new possibility to lose to competitors and new entrants through digital disruption of your business.

The Gartner report is a very good description of the convergence of the technology pieces that is creating the basis for a modern Internet of Things digital business. The challenge remains how to put these pieces together and transform a business into a digital one that delivers growth and enterprise value, sustainable competitive advantage, compelling valuable experiences for your customers, efficiency and effectiveness for your processes, engagement of your employees, and greater customer lifetime value from your products and services. At the same time, ensuring that new entrants with digital solutions don't disrupt existing business. Having a clear business strategy will be important. As will strong execution that doesn't get bogged down in endless proof-of-concept, and delivery of service failure.

As one can see from the graph at the beginning of this article, there is some urgency to do this. The modern Internet of Things way of doing business is finding its way into more and more industries and more and more "things" at an accelerating rate.

Unfortunately, a survey by Sweden's Tele2 (Nasdaq: TLTO), found that 60% of respondents picked "lack of strategy" over considerations including finance, technology and "lack of competence" when asked what they believed was the chief barrier to Internet of Things adoption within their organization. The feedback suggests many organizations are holding back on making Internet of Things investments because they do not have a clear understanding about what they are trying to achieve.

Connecting Business Strategy with Internet of Things for Eight Years

Many professional services organizations large and small are now entering as Internet of Things end-to-end digital business advisors, changing their business cards from whatever they said last year to now say Internet of Things experts. Accredent has been connecting business strategy and Internet of Things for eight years. We can help.

Learn More:

Connected Data-driven Business Strategy for Competitive Advantage and Business Transformation

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Accredent specializes in the Business of The Internet of Things(tm). Formed in 2009 out a four year strategy, M&A, and business development engagement with companies that pioneered many of today's Internet-of-Things connected technologies, business models and use cases. Contact Us

Accredent has been successful partnering with business leaders of corporations, operations and product teams, and emerging ventures to develop and transform their businesses, accelerate revenue, growth and enterprise value through the Internet of Things. accredent.com

Thursday, October 13, 2016

Following the Money in Today's Internet of Things




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Accredent specializes in the Business of The Internet of Things(tm). Formed in 2009 out a four year strategy, M&A, and business development engagement with companies that pioneered many of today's Internet-of-Things connected technologies, business models and use cases. Contact Us

Accredent has been successful partnering with business leaders of corporations, operations and product teams, and emerging ventures to develop and transform their businesses, accelerate revenue, growth and enterprise value through the Internet of Things. accredent.com

Wednesday, October 12, 2016

Internet of Things - The Modern Connected Customer Journey

 

How can Internet of Things (IoT) and Analytics increase business agility while creating compelling customer journeys and customer experiences?

 

Internet of Things (IoT) is radically changing the nature of consumer experiences and brand marketing. Turning physical spaces (retail, offices, stadiums, malls, casinos, concerts, events) into real-time engaging customer experiences. Turning products from simply physical "things" into platforms for delivering services to deliver customer experiences. For consumer goods - online experiences, retail space experiences, and post-purchase product usage experiences combine to create a two-way dialogue pre-purchase, post-purchase and back again across the entire customer journey in a way that was never before possible. Data can be collected to understand patterns of behaviors and wants and needs, and used to deliver contextual and detailed real world customer experience to those wandering the space or using the product, or rather the services delivered by the product platform.


Accredent's "IoT Connected Customer Journeys" at Innovation Jam 2016

Physical Customer Experience

Disney Magic wristbands, Taylor Swift 1989 tour wristbands, and other early pioneering efforts proved that brilliant new physical space customer experiences can be created, and the pain points within existing experiences be removed by Internet of Things. This capability has expanded with the advent of proximity beacons and IoT displays which enable hyper-local, -contextual, - personalized experiences in physical spaces not dissimilar from that offered by the best e-commerce sites and internet 2.0. Building understanding of behaviors and wants and needs, and delivering contextually detailed physical world experiences to match them.


Beacon, RF sensors and IoT displays' ability to generate new business from passersby and loyalty scheme incentives, to turn physical spaces into subtle and overt two way conversations, to eliminate pain points and process bottlenecks, and to deliver richer customer experiences and associated brand value have driven rapid adoption. These technologies are expected to influence more than $44 billion of purchases in 2016 alone. Not surprisingly, Forbes declared 2016, "The Year of the Beacon."



Product Customer Experience

While the brand experience within physical spaces is becoming more like web space, products and services themselves are also changing to be more like smart phones and apps. Products are becoming smart platforms offering hyper-local, -contextual, -personalized services, and delivering deep insights into behaviors and preferences, and wants and needs, to build customer profiles used to deliver new better services and increase spend and loyalty.




Integrated Virtual, Physical and Product Customer Experience

New modern connected customer journeys form as on-line, physical, and product customer experiences merge seamlessly into one experience - pre-sale, post-sales, and re-sale - across the entire brand journey. Each touch-point capturing data for customer insight and each delivering better customer experiences based on that insight. This is the where all business is migrating in one form or another.




The new internet-of-things based connected customer journeys of interlinking virtual, physical and product touch-point insights and customer experiences is a complex one. Difficult to get right, but important to do. Done right, the process of creating the new modern customer journey is a never ending one that always is capturing insightful data, and using that data to create continuously improving customer experiences and business processes. Done wrong, the process of creating new connected customer journeys can place retailers and product manufacturers into Sisyphus-like proof-of-concept design and revision, or can add a product to the same junk pile of history that one finds Google Glass. Get it right, your company and your future depends on it.

Accredent Connected Customer Journeys


Pioneers in the Internet of Things and advanced data analytics business value creation. For the past eight years Accredent's business transformation practice been connecting Internet of Things Customer Customer Journeys and CX for organizations.

Accredent enables organizations, system integrators, and marketing agencies to quickly transform customer journeys to digitally IoT connected data-driven ones that deliver the compelling CX and business agility required of modern business.

Contact Us to learn more about how we can create a frictionless customer journey with compelling CX, and deliver transformational insight and new levels of business agility to your organization or your client's organization.



Join us at the IoT Fuse Conference on April 21st in Minneapolis



Learn More: Creating Business Value With Internet of Things and Analytics.
(c) 2015-2017 Accredent, LLC - All rights reserved

Sunday, October 9, 2016

Internet of Things - Water Management Solutions.



Last month's 2016 Water Technology Summit featured an in depth session on Internet of Things based Water Management Solutions led by Accredent - a leading Internet of Things business and technology advisory firm with deep experience in Industrial, Smart Cities, AgTech, Connected Home and other areas of water usage. The session focused on Internet of Things in water management using sensors, actuators, remote monitoring, data analysis, and artificial intelligence to intelligently manage water infrastructure and water resources. Key topics in water technology including water's use in agriculture, food and beverage, national and local perspectives of water, and opportunities to accelerate technology adoption.

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Accredent specializes in the Business of The Internet of Things(tm). Formed in 2009 out a four year strategy, M&A, and business development engagement with companies that pioneered many of today's Internet-of-Things connected technologies, business models and use cases. Contact Us